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What is the difference between SEO and pay per click?

the main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that the traffic coming from SEO is free whereas in PPC you buy the traffic (as suggested by the name pay per click).
 

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What is the difference between SEO and pay per click?

the main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that the traffic coming from SEO is free whereas in PPC you buy the traffic (as suggested by the name pay per click).
 
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